Marketing and Market-Entry Support

Summary

ISA provides marketing and market-entry support for businesses seeking to expand their presence in international markets or introduce their products and services into new markets. These services are developed to ease our clients' move into international markets and to allow them to develop their international business.

Coverage

ISA's marketing and market-entry support services cover all aspects of a business' expansion into international markets.

Marketing and market-entry support can include:

  • international site selection
  • marketing plans
  • client and partner research
  • sales channel development

Example of a recent project

ISA conducted a detailed study of 23 markets in the Asia-Pacific region to determine which markets would provide Sony Pictures Entertainment with the greatest opportunity for growth over the next decade in the region.   This included detailed industry, economic and demographic research on each market as well as growth projections for the markets included in the study.

Added value for our clients