The ISA International Market Potential Calculator
Determining the actual size of the market potential for your firm’s products and services is one of the most important factors in your ability to create strategic plans for your business in international markets. However, most firms struggle to accurately measure the true potential for their business in global markets.
Fortunately, ISA has developed the ISA International Market Potential Calculator, a service that is used by many of the world’s most successful businesses to understand and calculate the true potential for both sales and growth for their goods and services in more than 200 international markets. Furthermore, the ISA International Market Potential Calculator is adaptable to meet the specific criteria of your business and the international markets in which you are targeting.
Assess the Market Before Making Key Decisions
How it Works
With the ISA International Market Potential Calculator, you provide us with the details on your business’ revenues in your home market, as well as a breakdown of your revenues by market segment in your home market. We take this data from your home market and apply it to our vast international market segmentation database, and use this, together with other variables, to determine your business’ true market potential in any international market that you select.
Why it is Useful
Understanding the true market potential for your business is the most important factor in making strategic decisions outside of your home market. With ISA’s proven ability to measure market potential in international markets, your business will have an accurate view of its room to expand in international markets, and can measure these growth opportunities against the costs that are associated with expanding your business’ presence in each international market.
A Four-Stage Process
Stage One
The first stage of using the ISA International Market Potential Calculator is to determine your business’ level of market saturation in its home market. This is used to later measure each international market’s level of market saturation in relation to your business’ home market.
Stage Two
Afterwards, we determine how your business’ revenues in its home market are broken down by level of income, or income class. This enables us to develop a formula that can be utilized across international markets and to be combined with ISA’s vast income class databases for more than 200 international markets.
Stage Three
Using the formulas that we developed to measure your business’ market saturation in its home market, we apply these results with our vast range of market segmentation data to measure your business’ current level of market saturation in all of the international markets that you choose.
Stage Four
After we have determined your firm’s level of market saturation in international markets, and compared it with your current revenues in your home market, the ISA International Market Potential Calculator is able to accurately measure your business’ potential revenues in each individual international market.
The Benefits of Using the ISA International Market Potential Calculator
- With the ISA International Market Potential Calculator, your business can accurately assess how much room you have to grow in international markets, enabling you to determine whether or not each individual international market is an attractive location for you to expand your business’ presence.
- Thanks to the accuracy of the ISA International Market Potential Calculator, your business will be able to prioritize which international markets offer you the best opportunities for growth, as well as being able measure your business’ current performance in these markets.
- The low costs associated with using this service are far outweighed by the major financial gains your business can make by understanding and measuring the potential markets around the world for your goods and services.
- Your business can utilize the ISA International Market Potential Calculator year-after-year to accurately measure its performance in international markets, and to determine which markets are actually providing your business with its best opportunities for growth.
How to Order the ISA International Market Potential Calculator
The ISA International Market Potential Calculator is a service in which the pricing is based on the number of international markets that you select.
- 1-10 International Markets ($500 per market)
- 11-20 International Markets ($450 per market)
- 21 or More International Markets ($400 per market)
If you are interested in utilizing the ISA International Market Potential Calculator service, you can contact ISA directly at research@isa-world.com. Once you send us the details of your business and the international markets that you would like to include, we will send you an official proposal at no cost to you.